Why awards matter

A big bank can often act with impunity, but the smaller ones have to punch above their weight. At Thoburn’s, we’ve found that awards can be a useful tool in establishing credibility, especially for those brands that find themselves to be regarded as ‘a best kept secret’ by their loyal clients.

Awards are a great way to recognise not just the bank itself but the staff too who are often what makes the customer service worthwhile. We sit down with clients and help them navigate the complexities of awards entries and make sure they’re putting their best foot forward. The result is often a multiplier of the effort put in.

“When you are little, you have to do crazy things. You just can’t copy the big guys. To succeed, you have to be innovative.”