Thoburns - a strategic communications partner across boundaries
As the centres of power and wealth move eastwards, new communications challenges arise. New ways of raising capital emerge and new narratives with seemingly different rules seize the headlines using new channels.
At Thoburns we understand this emerging world and the communications issues that this brings.
We help clients navigate unfamiliar audiences and media channels. We help them establish brands in unfamiliar markets and translate their thinking into action across borders.
Whether it’s keeping a client out of the news, or keeping one of their sensitive projects in the news in the right way, we have the experience and expertise to bring them the results they ask for.
A higher level of influence
At Thoburns, our goal is to help our clients play at the next level of influence. Buying a single page ad in one local publication is one thing, but getting the credibility of coverage in a tier one publication in another language is quite another.
This requires a thorough understanding of the power relationships, the networks, and the narratives that make the commercial world go around. It requires the ability to help a whole client department work on unfamiliar terms. It requires experienced PR professionals who instil trust and confidence and also the creativity to pull the occasional rabbit out of a hat.
Our expertise
Private equity needs exciting projects to make the most of its funds. And conversely, strong projects need the backing of long term investors with an eye for big solutions that will make a difference.
At Thoburns, our expertise includes creating the right communications platform to enable this to happen. When the mood music is right, it makes it that much easier for the respective businesses to thrive.
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The long term possibilities of private equity are becoming increasingly attractive to investors. Without the short termism of Wall St or the City, and no Venture Capital Silverbacks breathing down management necks, the investment has a better chance of thriving.
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Growth is always the prize, but chasing has proved a elusive game for many VCs in the last 10 years.
That’s where the family office has come into its own. Strong financial backing with the real accountability it entails has proved to be a good formula for sustainable growth.
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A family office as its name implies has challenges of both the office and the family. The business side of the entity needs communications support but so too does the family side. These two aspects sometimes conflict and keeping everything on an even keel requires some grown-up communications capabilities applied deftly and judiciously.
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When is a crisis not a crisis? Answer, when someone has anticipated it correctly and made sure the offending incident never happens. Working like this means that our clients can focus on their business goals and spend less time worrying about becoming blindsided.
Our core areas of strategic communications
PR for private capital
We support investors and innovators working at the edges of global growth — where capital moves differently and communications must adapt. From family offices to frontier markets, we help shape strategies that cross borders, bridge cultures and unlock opportunity.
PR for emerging markets
We help ambitious companies from emerging markets grow their reputation as they expand beyond national borders. By adapting communications for new audiences and unfamiliar media landscapes, we support the shift from local success to international credibility.
PR for frontier innovation
We help early-stage and growth companies turn breakthrough ideas into investable stories. By clarifying complex propositions and aligning communications with investor and market expectations, we support the journey from startup to scale-up.
Get in touch
If you have a communications issue brewing that lacks an obvious solution or requires a delicately considered response, why not get in touch? Sheena Shah would be glad to talk to you, and help you frame the exact problem that needs addressing.