Communications in a world of long term capital
Private capital
Bridging cultures
At Thoburns we often support internal PR departments from developing and emerging nations. Here, the media-enterprise power relationship is very different from the way things are in the West. In the UK, and USA a brand or a commercial enterprise has far more clout than the local newspaper. As you go east, the media usually has a more subservient relationship to commerce; Understanding which media titles have the upper hand in which markets at different times is vital if the relationship is going to be productive.
Our comms support a new investment order
When capital behaves differently the PR imperative also changes. Thoburns works at the boundary of that new frontier
Beyond Wall Street
The Wall Street paradigm used to be the only way to raise significant amounts of cash to fund new projects. But in recent years, that model is finding competition from private capital in the form of family offices. This has created exciting new ways to fund growth, and with it new communications briefs.
Beyond oil
In 2009, nearly 85% of the revenue of the UAE was based on oil, (CIA.gov). Today two thirds of the revenue is based on completely different industries. Helping that growth are investments in new projects that bring many communication challenges and opportunities.
Seeking innovation
At Thoburns we’ve helped our clients find partnerships that cross boundaries of culture and technology. From a banking app in Nigeria to a new form of information exchange in operating theatres, the communications challenges are varied but the goal is always growth.
“Growth and comfort do not coexist.”
Ginni Rometty